Exploring alternatives to Substack
Exploring alternatives to Substack
Testing WordPress, Ghost, and other platforms
As I wrote three weeks ago, I am growing uncomfortable with the position that Substack founders are taking on hate speech. They have removed some content but they haven’t changed their policy on this, and their public statement sounded way too soft for my comfort.
Here are a few information sources:
https://www.platformer.news/why-platformer-is-leaving-substack/ and https://www.byburk.net/platformer-leaves-substack-for-ghost/
NBC reported:
But it’s unclear how far-reaching Substack’s new approach to content moderation will be if and when it reviews other newsletters for alleged incitement to violence. The company said it wasn’t changing its content guidelines as they’re currently written.
And Substack attempted to downplay the significance of their actions:
None of these publications had paid subscriptions enabled, and they account for about 100 active readers in total.
My distaste comes from several things. First, hate speech is hate speech, no matter whether it is one voice or many voices. I don’t think it is appropriate to implicitly equate the size of a threat with the volume of voices speaking it.
Second, my engagement with people of color over the past four years has convinced me that many of them have grown up and live in a world where almost every decision or action is evaluated from the perspective of risk to self, family, and friends. As a white male, I have not been as exposed to the pervasive undercurrent of fear they have felt, and continue to feel. Aligning the Random Wire blog with a company that doesn’t understand the impact of their action (or in this case, lack of significant action) is not something I can abide.
And so I am looking for an alternative to Substack, a place to which I can move my content that doesn’t offend my value set. Being very familiar with WordPress, I stood up a WordPress instance, downloaded my Substack archive, and imported it into WordPress with a plugin called Substack Importer. Unfortunately, that plugin failed every time I tried this method. The fallback is to manually transfer (translation: copy and paste) each post from Substack to Wordpress, download images from Substack and post them up to each WordPress post, and change the meta data for each WordPress post to match that of Substack. Six articles took me nearly an hour. That is a lot of work ahead if I go this route.
Last night, I tried Ghost. Unlike my test with WordPress, Ghost imported most of my Substack content pretty well. There were some missing images here and there, and I had to go through my list of posts and add featured images to many, but by and large, it was a relatively seamless experience. The problem with Ghost is I have to pay for the service. With the size of my subscriber list, that’s a $300/year out-of-pocket hit. This, in turn, would probably push me to monetize the blog and that is something I have resisted doing from day one. Substack’s minimum price to subscribe to a blog is $5/month; Ghost would let me set that much, much lower, making very light monetization a possibility for covering my hosting cost at Ghost. But I still don’t want to do it.
I’ve tried some other systems over the past few weeks, too, but WordPress and Ghost appear to be the front runners at this time.
And then there are subscribers: you. I know I’ll lose a good chunk of my 627 subscribers if I move. I’m guessing that at most, I’d lose about 50% of subscribers. I don’t want to lose any subscribers — not because of monetization, but because of the sense of community we have in this space on Substack.
As I ponder this situation, I have to look in the mirror and decide what is most important: staying true to my own values, or supporting a community of readers who seem comfortable with Substack’s system. A few subscribers have said they will leave if I keep the Random Wire on Substack, but surprisingly few expressed this view. I conclude that perhaps I am not quite in step with the Random Wire community…and I need to think more on this.
For now, I am keeping this blog on Substack. That could change overnight or might never change. At minimum, I will be crafting a statement about civil conversations and the lack of tolerance for anything resembling hate speech. Whether that will be enough for us to live with, I don’t yet know.
Whether you agree or not, I will appreciate your point of view. You can share it in many ways:
Share it publicly with this community by posting a comment here.
Reach me on Mastodon at @kj7t@mastodon.radio or on Twitter/X as user @KJ7Tom.
Email me directly at tsalzer@pm.me.
Thank you in advance for your thoughts. I’m listening.
Hey Tom :)
On the WordPress import, I've had issues in the pass where the importer balks if the file is too big. It's basically just an xml file, I've broken exports down into smaller chunks and imported that way. Assuming you are using WP.com, and guessing the import size is pretty limited. Good luck!
Dear Tom. Apologies for not commenting on your previous post. I wouldn’t want you to think that my non-response implied acquiescence or approval of Substack’s position. To be honest, I wasn’t aware that this issue existed until I read your last item. I subscribe to a number of substacks, but they’re all here in the UK and this topic has not been raised on any of them. However, you can be assured that I will be raising it going forward.
On the matter of hate speech, you have my total support for any actions you take.
On the matter of paid subscriptions, I positively encourage you to move. As I indicated, I subscribe to a number of substacks on different topics. I’d like to support all of them to some degree. However, the minimum $5/month means I cannot possibly afford to. I’d be shelling out maybe $60 per month, $720 per year! I probably could support you financially if you were on a platform that support micro-payments.
To give some context. Here in the UK, I subscribe to The Guardian and Observer newspapers online and through their app for £95 pa. This gives me 364 issues a year, each with dozens of articles, of which I read maybe 20 in depth, plus immediate access to breaking news. That’s 1.3p per article read. To equate that to anything on Substack that publishes weekly and with a content of 5-10 articles would imply an annual subscription of maybe £7 Per Year!!! (I think my maths is right).